Buo ang Saya ng Pasko: Jollibee Reminds Us What Makes Christmas Truly Complete
This Christmas, Jollibee takes a more heartfelt turn—focusing on what makes the season meaningful: FAMILY. In a time when life feels busier, distances grow longer, challenges arise, and many Filipinos find themselves away from home, Jollibee’s newest holiday campaign, “Buo ang Saya ng Pasko,” uplifts our spirits and reminds us that true joy is found in togetherness with family—however it’s formed: by blood, by bond, or by choice. Through a series of touching vignettes in its new Christmas film, Jollibee captures how both typical families and different versions of Filipino families now come together -- There’s the nurse celebrating a night shift with hospital staff, a security guard sharing laughs with fellow workers, a couple treating their beloved pets like family, a single mother and her daughters finding joy in a simple Jollibee meal and a large family celebrating Christmas reunions across generations. https://www.facebook.com/share/v/1BrQtkwjLd/ Says Dorothy Dee-Ching - VP and Head...