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Let your child step into the spotlight at SM Little Stars 2026

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SM Supermalls officially launches SM Little Stars 2026 with a colorful celebration filled with excitement, confetti, and big dreams ready to shine on stage. Calling all kids and parents! SM Supermalls’ search for the brightest young talents is back. SM Supermalls, including SM City Marilao, SM Center Pulilan, and SM City Baliwag invite kids aged 4 to 7 to join SM Little Stars 2026, where they can sing, dance, perform, and confidently take the stage. Now in its 17th year, the program has helped launch the journeys of some of the country’s promising young performers. “Every child deserves a chance to discover what makes them shine. Through SM Little Stars, we want to give kids a fun, encouraging space where they can express themselves, build confidence, and create unforgettable memories,” said Hanna Carinna T. Sy, SM Supermalls Assistant Vice President for Marketing and Leasing. “SM Little Stars has always been about more than talent, it’s about helping children believe in themselves, st...
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Home Credit Promotes “Wais sa Life” Among Employees by Championing Financial Wellness

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Home Credit Philippines holds financial wellness workshops to equip employees with financial resilience Employees at the financial literacy workshop with Home Credit Chief People Officer Barbara Mecua front row, third from left). The session at Vertis office was facilitated by Kimmy Batallones (front row, second from left). While financial literacy in the Philippines is improving, a significant gap in financial resilience remains. According to the 2025 Consumer Finance and Inclusion Survey released by the Bangko Sentral ng Pilipinas (BSP), about 74% of Filipino adults can correctly answer basic financial literacy questions – an important improvement from 69% in 2021. However, only 30% of Filipinos have enough savings to withstand emergencies or income disruption, and only 43% are satisfied with their financial situation.  Recognizing this challenge, Home Credit Philippines recently hosted a series of financial wellness workshops for employees at its National Capital Region offices....
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Chooks-to-Go’s New Campaign Captures the Soundtrack of Filipino Sarap

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Chooks-to-Go, one of the Philippines’ leading roasted chicken brands known for its iconic “Masarap Kahit Walang Sauce” reputation, brings the vibrant spirit of Filipino celebrations to life with its newest campaign, “ChookChoo-O Ang Sarap.” Inspired by fiestas, everyday salu-salo moments, and spontaneous gatherings shared over great food, the campaign comes alive through a lively music video and radio spot that capture the unmistakable joy and sarap of every Chooks-to-Go experience. Adding even more excitement to the campaign is Kyline Alcantara, who joins the celebration as one of the featured personalities in the music video, bringing youthful energy and vibrant Filipino spirit to the campaign. Led by the beloved Chooksie mascot, the film takes viewers on a colorful journey through some of the country’s most festive traditions - from the vibrant streets of Lucban during the Pahiyas Festival, to the lively atmosphere of Panagbenga, and the energetic spirit of Sinulog. Along the way, C...
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SM Active Hub Leads the Philippine Pickleball Boom with 86 Courts Nationwide

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The country’s fastest-growing sport has found its biggest stage at your most-loved SM Supermalls. Through SM Active Hub, SM continues to redefine malling by turning its spaces into a leading destination for sports, wellness, and community experiences. Long before it became a retail trend, SM was already building sports and recreational spaces, evolving its malls into vibrant hubs where communities can move, connect, compete, and unwind. Ryan Fu, APP Malaysia Gold Medalist, Pro pickleball player at the SM Mall of Asia’s sports clinic last March in celebration of Women’s Month. In 2026 alone, SM Active Hub accelerated its massive nationwide expansion with the opening of new pickleball courts across key SM malls, bringing its total footprint to a staggering 86 pickleball courts in 29 malls nationwide — the largest mall-based pickleball network in the country today. From Luzon to Mindanao, SM continues to make the sport more accessible to Filipinos while cementing its position as the domin...
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Your Next Favorite Drink Awaits at SM Hypermarket Baliwag

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Turn drink breaks into something special at SM Hypermarket Baliwag with plenty of beverage options for every taste and occasion.                    There are many choices available. From ice-cold soda to creamy milk drinks and pure fruit juice, whatever fits the moment can be found at SM Hypermarket Baliwag.  Whether it's for a party, a simple meal, or a quick refreshment, count on SM Hypermarket Baliwag to offer convenient, affordable, and thirst-quenching beverage selections in one location. Stop by, choose a favorite, and stay hydrated only at SM Hypermarket Baliwag.
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Score Big Back-to-School Deals at SM Store Marilao and Baliwag

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The SM Store Marilao and Baliwag have something to offer for those prepping for back-to-school! Discover all the best items that will surely be handy when the school season starts. Shoppers can look forward to noteworthy deals and promos from May 23 to 27. Grab 10% OFF on all items with a minimum ₱3,000 single-receipt spend. SMAC members can enjoy up to a ₱1,000 discount, while non-SMAC members can receive up to a ₱500 discount. Additionally, shoppers can also take advantage of special deals from banks and digital payment options, including up to 10% OFF when using participating Mastercard and BDO Credit Cards, plus extra cashback of up to 5% via BDO Pay. There’s more! For bigger back-to-school purchases, shoppers may also avail themselves of 0% interest on Buy Now, Pay Later options for up to three months on participating credit cards with a minimum spend of ₱5,000. Count on SM Store Marilao and Baliwag to provide a convenient one-stop shopping experience for students and parents prep...
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Sharp: In Step With Your Future

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Sharp (Phils.) Corp., the Japanese brand known for innovation and reliability, recently unveiled three distinct booths featuring its current, new, and future products during its “ In Step With Your Future ” Media Conference and Dealers’ Appreciation Night held at Solaire Resort North on May 20, 2026. The event highlighted Sharp’s evolving brand direction and its commitment to developing solutions that respond to real-life needs. The theme “In Step With Your Future” also serves as Sharp’s new slogan, replacing “Be Original.”, and reflects the company’s forward-looking vision. Mr. Masahiro Akiyoshi – President and General Manager of Sharp Philippines “It reflects our commitment to look beyond technology and focus on real life — to understand the challenges people are facing today and to offer solutions one step ahead of time. Sharp will continue to deliver products that make everyday life better,” said Sharp Philippines President, Mr. Masahiro Akiyoshi. The three booths showcased Sharp’s...
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