SM Group receives 15 Philippine Quill Awards for stakeholder communications
The awards went to SM Investments Corporation, the parent company of the SM Group, and businesses across the Group, including SM Foundation, Inc., SM Supermalls (Shopping Center Management Corporation), BDO Unibank, Inc., China Banking Corporation and Signature Series by SM Residences (Signatures Development Corp).
“Good communication helps people understand what our
businesses do and why it matters to them,” said Frederic C. DyBuncio, President
and Chief Executive Officer of SM Investments. “These awards reflect the work
across the Group to communicate clearly with the customers, investors, partners
and communities we serve.”
SM Foundation received four awards, including three
Excellence Awards. Its “Utilizing Social Good as a Force for Transformation” campaign received Excellence
Awards for Community Relations and Corporate Social Responsibility, while #SpreadingSocialGood Stories
Online: Transforming Lives Through Heartfelt Storytelling received an Excellence Award
for Social Media. Its social good report was also recognized under
Publications.
“Communication is an important part of strengthening
the impact of development programs,” said Debbie Sy, Executive Director of SM
Foundation. “It helps communities understand the opportunities available to
them, gives people a voice, and brings partners closer to our mission. That is
what spreading social good means to us, using communication to help social good
initiatives reach and engage more people.”
BDO received four awards, including three Excellence
Awards. “Life Insurance: The Key to
Heaven?”and
“Tuloy ang
Plano: Making Plan B a Family Necessity” received
Excellence Awards for Marketing, Advertising and Brand Communication, while “Your Child’s Dreams Need a Plan B” received
an Excellence Award for Audio/Visual Communication. BDO Remit’s “Alagang Kabayan: Where Every Kabayan Belongs” was
also recognized for Social Media.
SM Investments was recognized for SM In Focus, a group-wide online channel as part of SM’s evolving
approach to stakeholder communication, leveraging on YouTube, Facebook, Instagram
and TikTok to provide timely, structured, and relevant insights on the group’s
operations and impact.
Caption:
SM In Focus host Rico Hizon (center) visits the Philippine Geothermal
Production Company’s Tiwi site to gather groundbreaking business initiatives and
sustainability stories for the online channel.
SM Supermalls received three awards for Active Hub, Mindanao and International Coastal
2025, covering Community Relations and Corporate Social Responsibility.
“Our programs begin with understanding what our
customers and communities need,” said Steven Tan, President of SM Supermalls.
“Communication helps us listen, respond and keep improving how we serve them.”
Chinabank received two awards. Its Investor Relations: Focused
on Value campaign
was recognized for Financial Communication and Investor Relations, while My CBC
Campaign: An App Fit for Beauty Queens was
recognized for Marketing, Advertising and Brand Communication.
Signature Series was recognized for “Setting
a New Mark in Premium Residential Living” under
Marketing, Advertising and Brand Communication.
Organized by the International Association of
Business Communicators Philippines (IABC), the Philippine Quill Awards
recognize communication programs and practices across organizations in the
country. This year’s winners were selected from more than 800 entries evaluated
against IABC standards.
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