Home Credit Philippines Wins Marketing Excellence Award for Customer-Centric Hyper-Local Strategy

Home Credit Philippines took home the Bronze Award for Excellence in Location-Based Marketing at the Marketing Excellence Awards Philippines, held on August 7 at the Grand Hyatt BGC. Through the Sales Associates (SA) Digital Campaign, accessible financial solutions were brought closer to customers nationwide by equipping frontliners of the company to drive hyper-local digital engagement, generating 126% revenue growth.

Representing Home Credit Philippines is its Marketing and Sales team (L-R) Michael Cruz, Jasper Sadiang-Abay, Leyan Moncera, Mark Joseph de Leon, Jorelyn Santos, Sales Associate Ambassador Precious Jackson, Janelle Jacinto, Celine Siy, and Tammy Tolentino

 

At the heart of this recognition are Home Credit’s Sales Associates, a network of more than 9,000 frontliners nationwide who serve as the company’s direct link to consumers and communities. Their on-the-ground insights help Home Credit better understand the unique needs, aspirations, and purchasing behaviors of Filipinos, enabling the company to develop  more relevant products, localized campaigns, and customer experiences tailored to different markets across the country.

“Proud po kami sa pagiging bahagi ng programang ito at ang pagkakataong makatulong na dalhin ang mga products and services ng Home Credit sa mas maraming komunidad sa buong bansa. Ang award na ito ay nagpapatunay na mahalaga ang papel ng bawat Sales Associate, at talagang No Small Roles sa Home Credit,” said Precious Trimain Jackson, Sales Associate Ambassador.

In addition to its Bronze win for Excellence in Location-Based Marketing, Home Credit Philippines was also named a finalist in two other categories: Excellence in Sponsorship Activation and Marketing Team of the Year.

The Excellence in Sponsorship Activation nomination recognizes Home Credit’s efforts to support young Filipinos through strategic sports and wellness partnerships. This includes collaborations with Cignal TV for UAAP Season 88 Men’s Basketball, Cheerdance Competition, and the PVL Reinforced Conference, as well as its sponsorship of the UST Growling Tigers Men’s Basketball and Golden Tigresses Women’s Volleyball teams.

Meanwhile, the Marketing Team of the Year nomination recognized the team’s contribution to driving meaningful brand and business impact through integrated marketing initiatives over the past year.

"These awards are a proud milestone for Home Credit, but more importantly, they affirm our belief that marketing is most powerful when it creates meaningful impact. Every campaign we develop is rooted in our mission of helping Filipinos achieve a more rewarding life through accessible and responsible financial services,” said Gabby Roxas, Chief Marketing Officer at Home Credit Philippines.

As one of the country's leading consumer finance companies, Home Credit Philippines remains committed to developing innovative, responsible, and accessible financial solutions that help Filipinos achieve their goals. Guided by deep customer understanding and a culture of continuous innovation, the company will continue strengthening its products, services, and community initiatives to create lasting value for customers and the communities it serves.

For the latest updates from Home Credit Philippines, visit its official website, www.homecredit.ph, or follow its official Facebook, Instagram, and TikTok accounts.  Customers may likewise download the Home Credit App to get pre-approved, available on Google Play, the App Store, and HUAWEI AppGallery. 

Home Credit Philippines is a financing company duly licensed and supervised by the Securities and Exchange Commission (SEC) and the Bangko Sentral ng Pilipinas (BSP).