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Showing posts from April, 2026

Jollibee levels up Burger Steak, introduces new Burger Steak Supreme

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Jollibee has upgraded its Burger Steak rice meal and has also introduced a new variant, Burger Steak Supreme, as Filipino families continue to look for meals that are delicious, satisfying and affordable.   The Philippines’ no. 1 fast food chain said the improved Burger Steak now comes with more sauce to enhance flavor and overall experience, while keeping its starting price at ₱70 for a solo order.   “We’re seeing that customers are paying closer attention to taste, how filling a meal is, and price, so we’re giving them a pangmalakasang (power-packed) rice meal,” said Dorothy Ching, vice president for marketing of Jollibee Philippines. “We focused on improving the experience of a familiar product while also introducing a new option for those who want a bigger meal.” The improvement is supported with materials featuring Joshua Garcia, highlighting the need of Filipinos for meals that can fill their cravings. Jollibee said the move is part of its effort to respond to changing c...

Fresh Brews Await: Better Coffee Now Open at SM City Baliwag

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Better Coffee has officially opened its doors at SM City Baliwag, South Wing, providing another venue for high-quality coffee and a relaxing café atmosphere. Off to your next café escapade with Better Coffee now open at the South Wing of SM City Baliwag.    Known for its deliciously crafted coffee and a cozy space, Better Coffee offers the ideal setting for a quick caffeine boost, friendly conversations, or focused work. Customers can savor an assortment of hot and iced coffee beverages accompanied by light snacks. Light snacks and hot or cold beverages hit right on the spot at Better Coffee’s newest branch now open at SM City Baliwag, South Wing.  Check out Better Coffee’s latest hangout spot located at the South Wing of SM City Baliwag The new café adds to the SM City Baliwag’s diverse range of dining options, giving shoppers more ways to unwind after a busy day. Check out Better Coffee’s exciting menu located at the South Wing of SM City Baliwag.     Hot...

McDonald’s Philippines Turns Over 56th Bahay Bulilit to the City of Manila

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McDonald’s Philippines and the Ronald McDonald House Charities (RMHC) Philippines officially turned over the 56th Ronald McDonald Bahay Bulilit Learning Center to the City of Manila earlier in April. In a ceremonial event held at the McDonald’s United Nations–Del Pilar store, McDonald’s officials handed over the key to the latest Bahay Bulilit Learning Center to Manila Mayor Francisco “Isko Moreno” Domagoso, as well as other city officials. Located in Boystown Manila, this Bahay Bulilit is also the second such facility in the city following the one in Quirino. As the newest Bahay Bulilit Learning Center in the country, Bahay Bulilit Boystown actively supports the early childhood care and development needs of young learners in the community. The nationwide network of 56 Bahay Bulilit Learning Centers serves over 5,000 preschoolers every year. “Today marks an important milestone for us with our Ronald McDonald Bahay Bulilit efforts in Manila. We remain committed to working alongside part...

TECNO CAMON 50 Series Now Available Nationwide: Flagship Imaging, IP69K Durability, and Unbeatable Launch Deals

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TECNO today officially launches the CAMON 50 Series in the Philippines, bringing its most advanced AI-powered imaging smartphone lineup to consumers nationwide. Following the massive success of the pre-order campaign that saw unprecedented foot traffic across authorized stores and online platforms, the series is now available for purchase at all authorized TECNO physical stores and e-commerce partners. Flagship Imaging, Built for Filipino Creators The CAMON 50 Ultra 5G is engineered for those who demand professional-grade photography in the most demanding environments. At its core is a versatile quad-camera setup: a 50MP main shooter with a large 1/1.56-inch Sony LYTIA 700C Ultra sensor offering Super-zoom Flashsnap, a 50MP f/2.4 telephoto lens offering 100x super zoom, an 8MP f/2.2 ultra-wide camera with 5cm macro capability, and a 50MP Auto-focusing front camera. With a maximum zoom range of up to 100x and 4K HDR video support, the device delivers unprecedented zoom capabilities at i...

Road Trip Ready: Summer Must-Haves at SM Hypermarket Baliwag

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Make every summer road trip exciting and hassle-free with delectable travel treats from SM Hypermarket Baliwag. Whether bound for the beach, the mountains, or a quick out-of-town escape, SM Hypermarket has an extensive range of must-haves for a satisfying journey. Nutritious and refreshing flavors of Locally Super Fruits are available at SM Hypermarket Baliwag Cantina Mexicana Dip Sauce is the perfect match to chipa during road trips. Get this at SM Hypernarket Baliwag Keep cool with hydrating fruit juices that are perfect for quenching thirst during summer travels. Kick off road trips with refreshing flavored instant drinks that can easily be prepared anytime and anywhere. Road trips are never too boring with a bunch of Boy Bawang corn snacks easily available at SM Hypermarket Baliwag Hydration is right within your hands with Lipa Youbg Coconut Water available at SM Hypermarket Baliwag Snack breaks become more enjoyable with crunchy chips and dips, savory corn snacks, and tasty flavor...

Search for Everyday Heroes Is Now Open

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Public nominations are now open for Hero for All: Honoring Stories of the Everyday Filipino, a nationwide search that recognizes ordinary Filipinos whose acts of service have created lasting change in their communities. The Hero for All trophy on display during the launch of the nationwide search last April 9 in Makati City. The program, which began in December 2025, is designed not only to recognize extraordinary Filipinos but to document and replicate the community-driven models of heroism they have built. Twenty heroes will be selected through the search. Each will receive PHP 1 million, to be split between their personal cause and a partner community organization of their choosing. "To be extraordinary, you don't have to do extraordinary acts," Alden Richards, Lead Advocate of Hero for All, said during its launch on April 9. "There are just ordinary people with extraordinary missions, and yung walang nakatingin — that no one is watching — that is what makes what ...

Tanduay First Five Returns with Parokya ni Edgar, Kamikazee, Zack Tabudlo, Flow G, and December Avenue

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After more than a decade, one of the country’s most electrifying concert series is making a powerful comeback. Set to tour three major cities this May and June, Tanduay First Five gathers five of the biggest names in the Philippine music scene today for the return of the highly anticipated music celebration. Five Music Icons in Three Major Cities This year’s powerful lineup includes Parokya ni Edgar, Kamikazee, Zack Tabudlo, Flow G, and December Avenue. The concert series will kick off on May 15 at Gaisano Capital Mall Open Grounds in Iloilo, and will next be held on May 29 at the SM Seaside City Cebu Concert Grounds in Cebu and on June 26 at the Davao Crocodile Park & Zoo in Davao. “Tanduay First Five is a toast to the same passion and craftsmanship that defines both our brand and Filipino music. For years, people have been clamoring for us to bring back Tanduay First Five and we are happy to bring it back for everyone to enjoy. This comeback is also our way of saying thank you fo...

TECNO CAMON 50 Series Launch Day Draws Massive Crowds Nationwide as KOLs Take Over as One-Day Store Managers

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TECNO’s new CAMON 50 Series recorded a strong first-day offline response in the Philippines, with shoppers lining up at participating stores and generating visible retail momentum across key launch-day locations. From early store traffic to active product tryouts and purchase activity, the CAMON 50 Series quickly turned its first offline selling day into a high-energy retail moment for the brand. Long queues formed outside authorized TECNO Physical stores across Metro Manila, Cebu, Davao and all nationwide as early as 10 am, open. Many cited the series’ flagship camera capabilities, IP69K durability, and the generous gift bundle as key reasons for their purchase decision. KOL One-Day Store Manager Program Adding to the launch day excitement, TECNO rolled out its "KOL One-Day Store Manager" program, inviting some of the country’s most influential tech and lifestyle content creators to take over select store locations. Popular PBB Celebrity like Rave Victoria, Sparkle Artist Wy...

TECNO CAMON 50 Series Powers a Massive Earth Day Run Manila with Over 15,000 Participants and Sarah Geronimo

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TECNO brought major launch-week energy to the Manila leg of Earth Day Run 2026 organized by RUNRIO at the Mall of Asia Concert Grounds, as the CAMON 50 Series took center stage at one of the most high-profile public events of the season, drawing more than 15,000 participants and creating a major moment for the brand in the Philippines. The Manila leg — the largest of the three-city series — marked a powerful convergence of TECNO’s flagship smartphone launch and RUNRIO’s nationwide green movement. As thousands of runners, families, communities, and fitness enthusiasts gathered in Manila, TECNO transformed the event into a live showcase for the CAMON 50 Series — highlighting how the device is built for movement, expression, and real-life moments that happen fast. One of the product’s standout features, Super-Zoom FlashSnap, was naturally brought to life in the event environment, where runners in motion, finish-line reactions, group celebrations, and high-energy community scenes created t...

SM Supermalls bags top honor at 2026 Asia-Pacific Stevie Awards

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Recognized as the Organization of the Year, SM Supermalls won 30 awards across diverse categories Aside from the Organization of the Year recognition, SM Supermalls also won four Gold, 13 Silver, and 13 Bronze Stevies. SM Supermalls continues to raise the bar for customer excellence after being named Organization of the Year at the 2026 Asia-Pacific Stevie Awards, one of the region’s most prestigious programs recognizing innovation in business. The win marks the second time SM Supermalls has received the prestigious honor, earning a total of 52 award points across Gold, Silver, and Bronze Stevie recognitions. The achievement highlights the company’s sustained commitment to delivering meaningful, innovative, and customer-first experiences across its most-loved malls. SM Supermalls Executive Vice President for Marketing Joaquin L. San Agustin (third from right) and Senior Assistant Vice President for China Marketing Vivian Chen (second from right) led the company’s delegation in Macao. “...

TECNO CAMON 50 Series Powers RUNRIO Earth Day Run 2026 in Davao, Turning Every Stride into a Better-Captured Moment

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TECNO officially joins the energy of RUNRIO Earth Day Run 2026 as the first leg begins in Davao on April 12 in SM Lanang, marking the start of a multi-city celebration that brings together movement, community action, and a shared commitment to a greener future. Run for the Planet, Captured Like Never Before More than just a race-day appearance, TECNO’s participation reflects what the CAMON 50 Series is built for: helping people capture real life as it happens. From fast-moving runners and finish-line reactions to wide community scenes and long-distance action, the CAMON 50 Series brings its Super Zoom FlashSnap capability into one of the most dynamic real-world situations for mobile imaging—sports in motion. Whether it is a runner pushing toward the finish line, friends celebrating after a personal best, or families turning Earth Day into a meaningful weekend moment, TECNO is positioning the CAMON 50 Series as the phone that helps users keep the energy, emotion, and movement of the day...

Maya Shares Smarter Ways for Filipinos to Stay Ahead of Monthly Bills

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As fuel prices rise and utility costs continue to put pressure on household budgets, many Filipinos are feeling the squeeze of everyday expenses more sharply, not just because things cost more, but because everything seems to come in at once. Bills don’t always arrive with a warning. A subscription renews, a utility rate adjusts, a weekend plan comes together — and before long, next month’s salary already feels allocated. In moments like this, staying ahead of bills isn’t about cutting out every small comfort or putting your life on hold. It’s about having a system in place, something that helps keep things steady, even as costs shift around you. As the #1 Digital Bank and leading all-in-one fintech platform in the Philippines, Maya is helping Filipinos move from simply keeping up with their expenses to feeling more on top of them. Here are a few ways people are starting to make that feel more manageable. 1. Build a Buffer and Make It Grow Bills are predictable. Emergencies aren’t....

SM Supermalls released its newest anthem, “Gala To The Max,” performed by the rising girl group DNA.

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Your Vibe, Your Tribe: SM Supermalls Drops New Anthem “Gala To The Max” by DNA. Forget the usual mall run; it’s time for a total vibe check. SM Supermalls, in an electrifying partnership with StarPop, has officially pulled the curtain back on its newest anthem, “Gala To The Max.” Performed by the rising group DNA, the track is more than just a catchy earworm; it’s a tribute to the way we hang out today. The message is clear: SM isn't just a place to buy things. It’s your "third space." It’s where you meet the crew, find your community, and—as the song says—live life to the max at your most loved mall. More Than a Destination, It’s a Mood. “Gala To The Max” captures the essence of what it means to visit SM. Whether you’re there for a fitness milestone, a deep dive into your favorite fandom, a gaming marathon, or just a chill afternoon with your furbabies, SM remains the ultimate backdrop for every subculture. SM Supermalls Executive Vice President for Marketing JonJon San ...

TECNO CAMON 50 Series Opens Its First E-commerce Selling Window in the Philippines with TikTok Shop and Shopee Exclusives

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Following the massive success of its offline pre‑order, TECNO launches the CAMON 50 Series on the country’s top e‑commerce platforms. From April 10 to 16, Filipino shoppers can grab exclusive CAMON 50 Ultra 5G variants, creator-focused freebies, and wearable bundle savings across TikTok Shop and Shopee at irresistible flash sale prices. TECNO is officially opening the first e-commerce selling window for the new CAMON 50 Series in the Philippines, giving Filipino consumers an early chance to get the brand’s latest AI imaging smartphones through exclusive offers on TikTok Shop and Shopee from April 10 to April 16. The online selling period spotlights the CAMON 50 Series as a new-generation imaging and AI smartphone line designed for users who want stronger content creation, more expressive mobile photography, and a smarter everyday device that feels like a worthy lifestyle and side-hustle upgrade. Platform-Exclusive Offers During the campaign period, TikTok Shop will exclusively offer th...

Sharp Philippines Successfully Completes CSR Initiative Supporting Clinics and Medical Institutions

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Sharp Philippines Corporation proudly announces the successful completion of its Corporate Social Responsibility CSR initiative conducted every Friday throughout February 2026. The month-long activity concluded with the turnover of Sharp Plasmacluster Air Purifiers to clinics and medical institutions, supporting their efforts to maintain cleaner and healthier indoor environments for patients and healthcare professionals. This initiative reflects Sharp Philippines’ continuing commitment to community support and public health. Medical facilities serve individuals of all ages and health conditions each day. Because of this, maintaining good indoor air quality is essential in helping create a safer and more comfortable environment inside consultation rooms, waiting areas, and treatment spaces. Sharp’s Plasmacluster Air Purifiers are equipped with Plasmacluster Ion Technology, designed to help reduce airborne viruses, bacteria, mold, allergens, and unpleasant odors. Unlike ordinary air filt...