Lally's Reflection

  There’s something about quiet evenings where the music is turned low, the lights are dimmed just right, and having the easy company of your closest confidantes. No rush, just chill vibes. That’s the kind of energy where the right spirit fits into, not loudly but like it was meant to be there.   One brand in particular has found its way into those moments -- Embassy Whisky. Smooth enough to sip neat and likewise great to mix in a cocktail without losing itself, this Tanduay product has become a quiet favorite among those who value good taste without the noise. No frills and flash, just a well-made pour that feels like it is part of the night and not its centerpiece. Crafted with Whiskies Aged and Distilled in Scotland Embassy is the kind of whisky you notice not because it demands attention, but because you realize how effortlessly it fits into your rhythm. One sip and the mood is chill. It opens with a nose of gentle smokiness layered with ripe banana, woody undertones,...

The largest tongits prize pool competition in the country, GameZone’s 3rd GTCC first prize of 5 million pesos was won by a tailor from Rizal. Jomar Sapo-an, a humble tailor, emerges victorious in the GameZone Tablegame Champions Cup: September Arena…“Maraming maraming salamat sa lahat ng bumubuo ng GameZone, kung di po dahil sa kanila, wala po ako rito.”  GameZone presents the “GameZone Tablegame Champions Cup (GTCC): September Arena”, a 2-day tournament which ran from September 20 to 21, held at the FilInvest Tent in Muntinlupa, Metro Manila, bringing in the top 36 seasoned players from all over the Philippines to compete in the September Arena for the prestigious golden trophy and a prize pool of ₱10,000,000, the largest prize pool for a tongits competition in the entire Philippines. A tailor from Rizal wins and raises the GTCC: September Arena Championship Trophy As the GameZone community continues to grow it brought out their top players, to showcase their competitive spirit re...

Inconsistency kills – especially when it comes to your brand voice. It confuses customers, ruins, disrupts conversion, and eradicates trust. For growing businesses in the Philippines, it’s essential to have a consistent brand voice across all channels: it builds credibility, recognition, and loyalty, the key ingredients to success. Here’s how you can maintain a harmonious brand voice with good PR. Why Consistency Matters in PR Good PR thrives on familiarity. When your brand voice is consistent, your audience knows what to expect whenever they interact with you, no matter which platform. Having coherent tone, language, and values helps your audience to trust, recall, and connect to your brand better. It’s why some of the most recognizable brands — from Jollibee to Globe — have clear, consistent voices across billboards, ads, and social media posts. The Building Blocks of a Unified Brand Voice A consistent brand voice has four components: Define Your Brand Personality : Is your tone warm...

The SM Prime Holdings, Inc. (SM Prime) campaign for a Waste-Free Future and its Recyclable, Disposable, Compostable, or RDC model aims to make segregation simple, easy, and actionable.   Together for a waste-free future, SM Prime sustainability champions at the Ignite Stage during SUSTEX 2025.  In the recent Sustainability Expo (SUSTEX 2025), SM Prime launched the SM Waste Free Future Manual – a playbook that encourages individuals and communities to learn about RDC and building better segregation habits.  Small steps, big impact  In the Philippines, the country generates up to 61,000 tons of waste daily and an annual 2.7 million tons of plastic waste. A figure that will rise with urbanization and poor waste disposal practices.  Inspired by the SM Green Movement’s strong call to action to make sustainability part of everyday life, SM Waste Free Future invites everyone to become part of the solution.  The three categories, RDC, make sorting waste an emp...

SM Supermalls and the Philippine National Police (PNP) Anti-Cybercrime Group (ACG) have formalized their partnership through a Memorandum of Agreement (MOA) signing held today at the SM Supermalls Headquarters Boardroom in MOA Square, Pasay City. “SM Supermalls is more than just a hub for shopping, leisure, and community gatherings. We are also a partner in ensuring the safety and well-being of millions of Filipinos who visit our malls and live their lives online. This partnership with the PNP-ACG is an extension of our mission to provide a secure environment both offline and online.”  ~Engr. Junias M. Eusebio,  Vice President for Operations of SM Supermalls The partnership highlights SM Supermalls’ commitment to championing public safety and security by supporting the PNP-ACG’s efforts to raise awareness on cybercrime prevention. Under the agreement, SM Supermalls and SM Cinemas will provide free airtime for the PNP’s educational and awareness campaigns, playing their video a...

For Filipinos, food is an experience. It is the laughter shared over steaming bowls of soup, the thrill of discovering bold flavors, and the joy of chasing the latest food craze. This September, SM Supermalls turns up the heat with the Food Fest at SM—a month-long celebration of flavors, fun, and unforgettable moments! With this year’s unbeatable dining deals and fresh food discoveries to vibrant markets, giant foodie installations, live music, regional cuisines, and even a paw-ty for pets, Food Fest at SM definitely serves up something for everyone to savor and celebrate. Get first dibs on the best dining deals From exclusive SMO Swipe Deals to group dining offers from your favorite restaurants, the SM Food Fest promises scrumptious promos that you and your barkada will not want to miss. Whether you are indulging in your comfort food favorites or discovering bold new tastes, a deal is waiting for you! Discover new food trends at the Food Market Craving the next big thing in food? Head...