Trung Nguyen Legend Coffee brand from Vietnam makes its Philippine Debut


Vietnamese coffee legend invites Filipino creators to experience Vietnam’s iconic coffee brand for a memorable first-hand coffee culture experience

A new coffee moment has arrived for Filipino creators, content makers, and everyday coffee lovers as Trung Nguyen Legend, Vietnam’s legendary coffee brand, officially launches in the Philippines.

The launch was one of the highlights during the World Bazaar Festival at the World Trade Center Metro Manila, drawing in UGC creators, TikTokers, lifestyle bloggers, and other members of the media, all eager to discover the brand that has captivated millions across Vietnam.

Made possible by Dygen Food Ventures Inc., the exclusive distributor of Trung Nguyen Legend in the Philippines, the launch immersed guests in the brand’s story and its bold Vietnamese flavors—an exciting new addition to morning routines, “day in the life” videos, café-style reels, and other cozy content.


“We know how Filipinos express themselves through stories—especially online,” shared Mr. Miguel Paolo Salazar, General Manager of Dygen Food Ventures Inc. “Trung Nguyen Legend fits right into that creative lifestyle. It’s bold, authentic, and full of character, and we’re excited to see how Filipino creators will make this coffee part of their daily content and routines.”


Guests were treated and enjoyed an intimate brand showcase, a guided tasting of Trung Nguyen Legend’s signature blends, and a lively and fun interactive segment. Throughout the program, creators were encouraged to capture textures, moments, and reactions, making the event a perfect playground for reels, TikToks, lifestyle shots, and aesthetic flat lays.

The launch highlighted three core themes that resonate strongly with the Filipino digital community:

Bold Vietnamese Coffee Taste — Deep, aromatic flavors crafted for those who love “strong coffee POVs” and sensory-driven content.

Affordable Indulgence — Premium, café-quality taste that’s easy to share, recommend, and enjoy daily—without breaking the budget.

Energy + Culture — A brand rooted in Vietnam’s rich coffee heritage, ideal for storytelling, travel-inspired content, and cultural appreciation posts.

Many attendees shared that the tasting felt like stepping into a café in Saigon—rich, smooth, and distinctly Vietnamese, yet comforting and familiar. For creators, the brand offers a new “coffee character” they can incorporate into their morning vlogs, work-from-home setups, and other entertaining and interesting lifestyle content.

Trung Nguyen Legend’s initial lineup—featuring ground coffee, instant blends, and specialty variants—will soon be available across select stores and online platforms. This makes it easy for creators to feature the brand in their home setups, kitchen corners, or “coffee station” content.

Highlight of the event posted here: https://www.instagram.com/reel/DSPbaYKkgVc/

As the launch wrapped up, guests were invited to the Trung Nguyen Legend booth for more content opportunities—product shots, aesthetic corners, tasting moments, and creator-friendly displays designed with social media in mind.

For updates on product availability, upcoming events, and collaboration opportunities, follow Trung Nguyen Legend Philippines on its social mediaaccount: https://www.facebook.com/dygenfood

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