Jollibee launches refreshing and budget-friendly summer treats as heat intensifies
Summer in the Philippines is not just about beach trips or out-of-town plans. For many, it lives in everyday moments like merienda breaks, barkada hangouts, and quick cool-down stops after a long day. As the Philippine Atmospheric, Geophysical and Astronomical Services Administration (PAGASA) signals the start of the warm and dry season, these small rituals become even more meaningful. To match this shift, Jollibee , the country's no. 1 fastfood chain, has introduced its “Summer Delights,” a selection built around refreshment, affordability, and shareable joy. “Summer brings out a different kind of energy in Filipinos. It’s more spontaneous, more social, and more driven by small rewards throughout the day,” said Dorothy Ching, vice president for marketing of Jollibee Philippines. “We want to be part of those everyday breaks by offering easy, affordable ways to cool down and enjoy.” Headlining the menu is the Strawberry Burst Choco Sundae, priced ...