SM Besties of Joy: Spreading Smiles Across Bulacan Communities

Warm smiles and grateful hearts welcomed the SM Besties of Joy donation drive as it reached several communities in Bulacan.

SM City Marilao took part in bringing happiness to the community by donating cuddly Besties of Joy to pupils of Day Care Centers in Marilao in collaboration with the Municipal Social Welfare and Development Office (MSWDO). 

What began as a simple act of kindness quickly turned into a day of shared hope, where volunteers came together in the spirit of generosity. SM Besties of Joy brought smiles to 764 students at Dr. Guillermo Dela Merced Memorial School, with volunteers from SM City Baliwag leading the distribution.

Public school students of Dr. Guillermo Dela Merced Memorial School started the new year with cheer as they received Besties of Joy from SM City Baliwag.

Besties of Joy painted smiles across the faces of pupils from Day Care Centers in Marilao, Bulacan. Said distribution was led by employee volunteers from SM City Marilao.

SM City Baliwag, represented by Mall Manager Rodora Tolentino, brought cheers through the Besties of Joy donation to students of Dr. Guillermo Dela Merced Memorial School.

Day Care Center pupils went home with cheers together with their cuddly Besties of Joy donated by SM City Marilao.

SM City Baliwag led the distribution of at least 764 Besties of Joy to the students of Dr. Guillermo Dela Merced Memorial School.


SM City Marilao partners with the Municipal Social Welfare and Development Office (MSWDO) to bring cheers to at least 700 children through the Besties of Joy donation.


SM City Baliwag volunteers conducted a meaningful distribution of Besties of Joy at Dr. Guillermo Dela Merced Memorial School in the city of Baliwag. The project benefited at least 764 students. 


Prior to this, SM City Marilao concluded 2025 with a heartfelt distribution of at least 700 Besties of Joy to the pupils of Day Care Centers in Marilao in collaboration with the Municipal Social Welfare and Development Office, or MSWDO.

Spearheaded by SM Cares, SM Supermalls, and Toy Kingdom, the SM Besties of Joy project allows shoppers to take part in bringing happiness to the community by donating cuddly bears to bring smiles to the faces of less fortunate children.

The generous support of customers and partners has been instrumental in making the SM Besties of Joy initiative a resounding success, bringing joy and warmth to countless children nationwide.


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