Superbod Movement goes beyond the stage: Century Tuna kicks off ‘Superbod Life’ Community
On its 20th anniversary, the Century Tuna Superbod legacy expands beyond the runway and into the real world. This milestone reinforces a fitness movement that continues to empower every Filipino to confidently unleash their "Superbod Era" in a supportive, no-judgment environment. Rather than shifting gears, this evolution brings to the forefront what Century Tuna has long championed: that being a Superbod is an accessible, daily lifestyle meant for everyone.
This
vision recently ignited a massive advocacy with the launch of the first
Superbod Era Strava Challenge, rallying over 58,000 Filipinos of all ages,
abilities, and backgrounds. The overwhelming response to this digital challenge
showed that Filipinos are more than ready to take part in the community Century
Tuna has long been working to build—a welcoming online space where everyone,
regardless of where they are on their fitness journey, can connect, support
each other, and celebrate their progress together.
To kick off this initiative, Century Tuna held its first
Superbod Life community run in partnership with Megaworld, demonstrating how a
supportive community, both online and offline, can empower individuals at every
stage of their Superbod path. Joining the run were Century Tuna Brand
Ambassador Atasha Muhlach and Super Bowl Ambassador Emilio Daez, inviting
Filipinos everywhere to be a part of this collective space and unleash their
best fitness eras.
Super Bowl ambassador Emilio Daez joins in the community run,
highlighting Century Tuna’s Super Bowl as his go-to, post-run meal.
Welcome to Your Fitness
Era: Join the Superbod Life Community
The
Century Tuna Superbod Life Community is a dedicated safe space where members
can get all-access to uncomplicated, top-tier advice on fitness and nutrition,
real-life inspiration, and practical tips designed for everyone. Whether you
are a starter taking Day 1 or a restarter ready to take your fitness journey
one day at a time, this platform offers a 100% support, zero-pressure
environment.
More
than achieving a singular fitness goal, being a Superbod is a sustainable way
of life. That is why the community is built around a holistic, easy-to-follow
framework: Move Super, Fuel Super, and Live Super.
Through Move Super, members
unlock real-life advice through Q&A sessions with fitness experts, practical workouts that make consistency achievable for any
lifestyle, and exciting on-ground
meet-ups where they can break a sweat and share encouragement with one another.
Fuel Super simplifies nutrition with easy-to-follow guidance like
5-minute meal ideas, clever snack swaps, and practical preparation tips that fit seamlessly into
even the busiest schedules.
Meanwhile, Live Super focuses on
sustainable wellness habits and overall well-being, proving that a healthy lifestyle is built in the small, everyday choices. More
than anything, it is a space where you
can experience true transformation simply by being surrounded by real people
who are navigating the exact same journey right alongside you.
Built for Real People,
Real Journeys
“We realized that many people, especially beginners,
hesitate to start their fitness journeys because they often feel like getting
into fitness is complicated—like it is something only a few can access and pull
off,” shared Mr. Carlo Endaya, Vice President, General Manager, and Group
Business Head of Century Pacific Food Inc. “The Superbod Life community was
built to change that perspective. It is a safe space where members can learn
and be inspired by peers going on the same journey and from experts who can
guide them toward their health goals. At Century Tuna, we truly believe that
everyone has the potential to reach their ‘Superbod Era’—they just need the
right place to start.”
“This community is exactly what Filipinos need in their
fitness journey, and I am blessed to be part of something this big,” shared
Century Tuna Brand Ambassador Atasha Muhlach. “What makes Superbod Life so
special is that inspiration doesn’t just come from brand ambassadors like us,
but from the real-world stories, shared struggles, and genuine experiences of
the everyday people you’ll meet in the community.”
Fueling the Long Run
As Century Tuna welcomes Filipinos into their "Superbod Era," the brand highlights proper nutrition as a vital pillar of fitness. Achieving one’s goals requires the right balance of protein, vitamins, and minerals, which is exactly what Century Tuna delivers in its products.
Those
sprinting into their fitness journey can also find premium convenience with the
latest ready-to-eat tuna and rice meal in a can, the Century Tuna Super
Bowl, packed with protein, Vitamin B3, and Omega-3 DHA to fuel the body on
the go.
“I
finally have a nutritious meal I can take anywhere to my runs or gym sessions,”
said actor and host Emilio Daez. “With the Century Tuna Super Bowl, it’s a
ready-to-eat meal option that perfectly fits an on-the-go professional
schedule. Bonus treat for many Filipinos is that you get all of this for only
P29 per can.”
Century
Tuna also recently announced the official on-ground casting call for Superbods
2026. Aspiring participants can pre-register at https://bit.ly/2026-superbods-pre-registration, or
head on to Space at One Ayala, Makati City, on June 27–28, 2026, from 9 AM to 5
PM.
Join the Superbod Life Community by visiting https://www.facebook.com/groups/superbod.life or by
scanning the QR code below. Watch out for exciting giveaways and events
happening this month for the Superbod Life community!
For
more information on the upcoming Superbods competition, visit https://centurytuna.ph/ or watch
out for updates on Century Tuna’s Facebook page at https://www.facebook.com/centurytuna.
DOH-FDA
CFRR Permit No. 1787 s. 2025
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