Lally's Reflection

As the world of work continues to evolve, finding employment is no longer the only goal—staying competitive means continuously learning new skills and having easier access to services that support one's career journey. Jobseekers explore career opportunities and connect with recruiters during one of SM Job Fair's nationwide hiring events, bringing employment closer to communities across the country. This August, SM Supermalls continues to create more opportunities for Filipinos through its nationwide SM Job Fair program, bringing together employment opportunities, free upskilling initiatives, and convenient access to government services that help jobseekers prepare for the future of work. More than a hiring event, SM Job Fair has evolved into a platform that empowers Filipinos by connecting them not only to employers, but also to learning opportunities and essential government services—all designed to support every stage of their employment journey. PMAP Mega Job Fair headli...

SM Cares’ multi-mall mental health caravan created safe spaces for young people to share, connect, and build resilience When it comes to mental health, room must be made for young people to be heard and reassure them that their voice has value, their lives are precious. Spaces where they feel safe to speak their mind and seek help matters now more than ever. In line with its advocacy of empowering the next generation of Filipinos and strengthening communities by providing enriching experiences for the youth, SM Cares mounted Better Days: A Youth Mental Health Caravan . The caravan was hosted in partnership with Mental Health Youth Hub PH, I AM MAD (Making A Difference), the National Youth Commission, and Global Peace Foundation Philippines. The multi-mall initiative was geared toward creating safe, welcoming spaces where young people could speak openly about their experiences, learn practical ways to care for their mental well-being, and discover that they do not have to face difficult...

  Three award-winning campaigns showcase how SM Supermalls transforms insights into experiences that resonate with Filipino communities. SM Supermalls’ two Gold Awards and one Silver Award at the Marketing Excellence Awards 2026 recognize the company’s commitment to cultural storytelling, consumer insights, and impactful launch marketing. Great marketing goes beyond capturing attention—it creates genuine connections. At SM Supermalls, every campaign begins with understanding the communities it serves, from celebrating local culture and uncovering consumer insights to creating launches that reflect the identity of a place. This commitment was recognized at the Marketing Excellence Awards 2026, where SM Supermalls received two Gold Awards and one Silver Award, affirming its consumer-first approach to creating meaningful, maxed-out experiences for Filipino communities. Recognized at the 2026 Marketing Excellence Awards, SM Supermalls’ winning campaigns celebrate local culture, deepen ...

SM Prime Holdings, Inc. has partnered with the Department of the Interior and Local Government (DILG), Philippine National Police (PNP), and the Bureau of Fire Protection (BFP) to launch the Unified 911 for Resilience: National Campaign, a nationwide initiative that aims to strengthen public awareness of emergency preparedness and promote a more coordinated emergency response system across the country. The iconic MOA Globe lights up during the launch of the Unified 911 for Resilience: National Campaign, a nationwide initiative led by the DILG in partnership with SM Prime to promote emergency preparedness. Held at the SM Mall of Asia Globe in observance of National Disaster Resilience Month, the campaign brought together more than 2,000 representatives from the DILG, the Bureau of Fire Protection, the Philippine National Police, local government units, barangays, and other partner agencies for a unified call to build safer, more resilient communities. "At SM, we believe that resili...

Discover women-led Filipino brands through WomenBizPH Every successful business begins with someone brave enough to take the first step. For countless women entrepreneurs, that journey starts with a simple idea, nurtured by passion, strengthened by resilience, and driven by the dream of creating a better future for their families and communities.  Yet while many have built remarkable products and businesses, one challenge remains constant—finding opportunities to be discovered. Women-led enterprises proudly showcased their local products at the Women Strong Trade Fair held at the Fashion Hall of SM Megamall last year.  Recognizing the vital role women play in driving entrepreneurship and local economic growth, SM Supermalls , through SM for MSMEs , continues to strengthen its support for women-led enterprises through its partnership with WomenBizPH . This August, the Women Strong Network Hybrid Trade Fairs will bring together inspiring women entrepreneurs at SM Megamall a...